Do you need help with lead generation?
Does your sales team need more high quality leads? You’ll be amazed at what our digital marketing consultants can do for your lead generation.
Why online marketing strategies should be your #1 lead generation tool
Never before in history has it been so easy for companies to reach prospects. Online marketing strategies let you target your message, and closely measure its effectiveness.
No other sales and advertising medium offers this level of targeting and analysis. Plus digital marketing campaigns are a fraction of the cost of traditional media. Bye bye billboards, TV, radio, and printed ads: they’re expensive and ineffective compared to online options.
Executive Coaching and Consulting has partnered with a digital consulting company specialising in digital inbound marketing and lead generation. Here’s what one of our clients says about them:
“The online marketing team created a digital enablement programme that’s led to significant improvements in the quality of leads and number of leads we receive. That’s worked out really well, to the point of being revolutionary, and has been a huge part of our success over the last 18 months. It also means we’re no longer spending significant amounts on billboards, TV, radio and press.”
How can our digital marketing consultants help you?
There are a number of facets to lead generation marketing:
Digital strategy development
Be honest: do you consider your website a pain: If so, you’re far from alone. And many websites aren’t integrated with other marketing activities. Our digital marketing consultants will change all that with a website development roadmap.
The website development roadmap ensures websites do what they’re meant to do: generate sales. This is done by:
- Aligning your online marketing plan so it’s targeting one overarching digital strategy.
- Blending science, data, and creativity to understand customer search behaviour in your industry.
- Transitioning your website from a brochure site to a lead generation asset.
New focus and opportunities
Discover what content your ideal customers are searching for online. This helps to:
- Give you a clear strategy to get your sales and marketing teams working together to achieve one overarching strategy.
- Eliminate internal friction with education and building team capability and alignment.
- Know the extent of your online opportunity.
- Get a clear picture of your digital capability: find out where to invest, how much to invest, and the projected return on your investment.
Wouldn’t you enjoy this kind of certainty, rather than just guessing at what you’re doing?
The digital marketing consultants will identify technical improvements to turn your website into a lead generation machine. This is done by aligning your website and marketing assets, so your target audience relates to your marketing messages.
In turn, this ensures your website gets discovered by the people who are actively searching for your products or services.
Focused content development
If you find content a pain, you’re not alone! We’re talking adverts, landing pages, websites, blogs, which papers, eBooks, and so on.
Our digital marketing consultants will provide you with accurate direction for your text. That way you only invest in effective content that actively engages your target audience. It’s an important step in your sales funnel development.
Benchmarking competitors and market share
It can take so much time to work on your own lead generation strategy that it’s hard to keep an eye on what your competitors are doing.
So let our digital marketing consultants compare your market share against your competitors. That’ll help you understand how you’re performing against them.
It’s crucial that you can identify competitors’ online behaviour and any emerging threats, so you’re ready to respond.
Forecast future revenue streams
Our digital marketing consultants will continually measure your return on investment and work on conversion rate optimisation.
Are you ready to boost your revenues by generating high quality marketing leads that convert easier, leading to faster sales cycles? That’s what lead generation marketing is all about.
Please book a free, 30-minute meeting in my calendar – I’m looking forward to discussing your lead generation needs with you.
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