The Art of War: Leadership & Sales Capability Masterclasses

“In the midst of chaos, there is also opportunity” – Sun Tzu

How to take your business – and team – to the next level, even in today’s economy

Are you an ambitious business owner, general manager, CEO, head of sales, or operations manager looking for growth? And by growth, we’re talking about a powerful combination of team performance, sales performance, and individual performance.

Just think… a more motivated team, working more coherently, with greater motivation, to achieve common goals. All while using clear processes that make it easy to attract, onboard and manage new recruits.

“I would definitely recommend Jason to the right type of business – they will significantly benefit from having someone like Jason work with their team. I’d recommend Jason because of his experience: there haven’t been many situations where I’ve asked Jason for advice on that he hasn’t been in before. That gives you confidence in what he’s providing, and that shines through in conversations with Jason.”

Aaron Sampson, Hot Spring Spas

So what exactly is the Art of War, and how can it help you?

The Art of War is a series of 3 leadership and sales capability masterclasses. Although it’s preferable to take the classes in order, each Level is a standalone course. So if you wish, you can start with Level 2 or Level 3, and take Level 1 later, for example.

Each level in the Art of War consists of:

6 months of training.
4 x 5-hour live online training sessions with Jason Dinan.
12 group coaching calls with Jason Dinan.
36 online modules that you can access anywhere, anytime.
Networking

This blended learning approach with a mix of live sessions, coaching calls, as well as online modules provides a deep and rich learning experience. It means that your organisation – and the individuals taking the training – get exactly what they need, and can have all their questions answered.

One of our customers says our online lead generation marketing is “revolutionary”: find out what we could do for you.

Networking opportunities with Art of War alumni

Because of the interactive elements of the Art of War masterclasses, there will be opportunities for you to get to know the other participants. Many of whom are likely to be decision makers, go-getters, and the kind of people you can learn from (and with), and create new networking contacts. We definitely encourage you to make the most of the connections you make during (and after) your 6-month Art of War masterclass.

“I’ve been on sales courses elsewhere that were generic and not relevant to us as a manufacturer. So I was worried we weren’t going to get value from Jason’s programme. I was also anxious that the sales team wouldn’t buy into it. Fortunately, the team responded positively and strongly to working with Jason. I think that’s because the things we were doing were practical and relevant. We’ve been working with Jason for a year, and it’s brought the team together and given us a focus and purpose.”

– Garth Hedley, National Sales Manager, Integrated Packaging

What exactly will I learn in the Art of War masterclasses?

The Art of War is split into 3 levels. Here’s what you’ll learn at each level:

Level 1 learning outcomes:

- Leadership and management: Understand the drivers for Peak Performance and how to set up for on-going success.
- Goal setting sessions: Use SMART and DUMB goal setting methodologies to write professional and personal goals – with an action plan to achieve them.
- Behaviour style: Understand your behaviour style with Extended DISC.
- Building a sales process: Create a clearly documented, weighted, milestone centric sales process for your whole team.
- Hidden weaknesses: Understand the hidden weaknesses that stand in the way of success – and how to overcome them.
- Build a growth plan: Develop a clearly documented plan for your whole team so everyone’s clear on the weekly leading indicator.
- Vision: Create a company vision for the next 2 to 5 years that’ll align your team and focus on the most important activities.
- Purpose: Understand your deep motivational business driver: what you do, and why you do it.
- Values: Build your company’s culture, drive performance, and change behaviours.
- Strategic messaging: Discover how to position your business and differentiate it from competitors in the marketplace.
- Coaching model WLC GROW: Learn the best practice coaching frame works and methodology’s for teams and individuals.
- Strategic growth plan: Create a populated sales plan that shows exactly what your team needs to do to hit their growth numbers.
- Accountability steps: How to hold your team and yourself accountable using motivational frameworks.
- Recruitment: Develop a clear recruitment strategy to be able to find and onboard A players.

You get:

- 6 months of training.
- 4 x 5-hour live online training sessions with Jason Dinan.
- 12 group coaching calls with Jason Dinan.
- 36 online modules that you can access anywhere, anytime.
- Networking opportunities

Your investment:

6 Months: $3,750 + GST Per Person
12 Months: $6,759 + GST Per Person
18 Months: $9,750 + GST Per Person

Level 2 learning outcomes:

- Leadership vs. management: Be clear on the different skill sets each require, and how to apply them to grow your team and business.
- Values consultative selling: Develop a consultative questioning system to uncover the pain/gain with target market clients – and how to demonstrate ROI to grow your market share.
- Sales skills: Develop strong skills on how to deal with stalls, put-offs, and objections to increase closing ratios.
- Motivational drivers: Use Ikigai to get clarity on your deepest motivators.
- Prioritising tasks: Learn to use the Eisenhower matrix for effective, best-practice delegation and prioritisation of tasks.
- Delegation methodology: Understand how to delegate and create a coaching feedback loop to motivate and grow your team.
- Social media essentials: Find out how to create a standout profile on LinkedIn.
- Strategic messaging: Develop unique value propositions (UVPs): these are mini case studies that differentiate your business to use as evidence to help convert more revenue.
- Digital journey: Understand the digital journey your buyers take, and how they make decisions on which provider to use.
- Key customer account plans: Discover how best to service and defend your key customer accounts.
- Greater self-awareness: Use Johari’s Window to better understand yourself, and your team.
- Personal benchmarking: Discover Maslow’s hierarchy of needs to understand people’s needs, and how to benchmark your team against this.

You get:

- 6 months of training.
- 4 x 5-hour live online training sessions with Jason Dinan.
- 12 group coaching calls with Jason Dinan.
- 36 online modules that you can access anywhere, anytime.
- Networking opportunities

This is a standalone course, and although it’s ideal to complete Level 1 beforehand, it’s not necessary.

Level 3 learning outcomes:

- Team dynamics: Use Extended DISC to understand different behaviour styles and team dynamics – so you can learn how to communicate better.
- SWOT analysis: Develop your business strategy by uncovering your organisation’s strengths, weaknesses, opportunities, and threats.
- Prospecting: Understand different lead generation strategies, from networking, online contacts, referrals, to trade shows – and be able to qualify and disqualify opportunities, and learn where to invest your time and energy.
- Negotiation: Discover best practice negotiation methodologies to create win-win outcomes.
- Presentation skills: Learn how to develop a strong structure to present products or solutions to individuals or groups.
- Customer service and customer loyalty ladder: Discover how to enhance the customer journey, and learn what it takes to turn customers into partners.
- Handovers and onboarding: How to hand over clients from one part of the business or one team member to another, while keeping everyone on the same page. And how to successfully onboard new clients to create a great experience for them.
- Customer intelligence: Understand what’s happening in the marketplace with your competitors, and how to leverage this information to grow your business.
- Leadership styles: Learn about the 4 leadership styles, and when to use them for maximum results. Understand how to manage your time, tasks, and people most effectively using Adair’s model.
- Effective CRM usage: How to leverage your CRM to create strong sales pipelines and have all client information at your fingertips.
- Peak Performance meetings: How to run timely, motivating meetings with strong outcomes.
- Personal brand development: Understand the strategies to continuously develop your personal brand – and why this matters.

You get:

- 6 months of training.
- 4 x 5-hour live online training sessions with Jason Dinan.
- 12 group coaching calls with Jason Dinan.
- 36 online modules that you can access anywhere, anytime.
- Networking opportunities.

This is a standalone course, and although it’s ideal to complete Levels 1 and 2 beforehand, it’s not necessary.

“I’m impressed with how Jason always listens to the special requirements a trainee may have. He also factors in the unique issues of our industry, and has a great capability to integrate these topics into the training content. I highly recommend Executive Coaching and Consulting for the professional development of both yourself and your team.”

– Frank Xu, President NZCBIA (New Zealand Chinese Building Industry Association)

Who is Jason Dinan and why take a masterclass with him?

Jason has always been hard working and high achieving, but that was elevated to amazing new levels when he was hand picked by billionaire Marcus Evans. Marcus mentored Jason monthly for four years: an investment that repaid itself many times over, since Jason increased Marcus’ sales by $50m in that four-year period. One of Jason’s successes at Marcus Evans involved taking a division that had been running successfully for 11 years, and within four weeks of taking it over, had grown sales by 311%.

In fact, all the businesses that Jason has worked with directly over the past 29 years have outpaced and outgrown the market. Resulting in over $1.87 billion of additional sales revenue over the past few decades.

That’s what drives Jason: his clients outperforming their targets, with motivated and happy leaders and teams in place.

Please book a free 30-minute meeting in my calendar –

I’m looking forward to discussing your

leadership coaching needs with you.

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